Chapter 13 - Research in the Print Media
The Newspaper Research Journal specializes in publishing research that has practical value for the newspaper industry. Refer to a few recent issues and conduct a brief analysis of the most popular topics. What seems to be attracting the attention of researchers in the area?
How might the qualitative approaches discussed in Chapter 5 be used to conduct a reader-nonreader study (pp. 310-311)?
Here’s an exercise in database journalism. Go to http://emedia1.mediainfo.com/emedia/ and find the database containing the top 100 newspapers in the world. How many of the top 20 are based in the U.S.? (The answer may surprise you.)
One of the exercises on page 323 suggests that you conduct a uses and gratifications pilot study of 15-20 people to determine why they read the local paper. Do a another pilot study of 15-20 students to see if they read the campus paper and why. Compare the results.