Chapter 16 - Research in Public Relations

1. Public relations is a fascinating area because it involves so many different types of problems, situations, and approaches.  One great way to discover the variety of topics in public relations is to conduct a search on the Internet.  However, be specific.  For example, go to www.google.com and search for (use the quotes as shown):

• "public relations" research

• "public relations" problems

• "public relations" approaches

• "public relations" methods

• "public relations" controversy

• "public relations" arguments

• "public relations" errors

• "public relations" mistakes