Chapter 7 - Survey Research

1. There is a wealth of information about survey research on the Internet.  Go to some of the sites listed below.  You will find information about all aspects of survey research.  This is a broad question to answer, but, what is your impression of these sites?

• www.isr.umich.edu

• www.stat.ncsu.edu/info/srms/srms.html

• www.princeton.edu/~abelson/index.html

• www.indiana.edu/~csr/index.html

• www.unlv.edu/Research_Centers/ccsr/index.html

2. Consult the following Internet sites for more information about questionnaire design.  Once again, although the question is broad, what is the underlying theme of the information presented in these sites?

• www.ed.gov/offices/OUS/eval/faqques.html

• www.staffs.ac.uk/buss/bscal/mandev/m_qm/t_que/que.htm

• http://elara.salford.ac.uk/bus-man/fbaf3/MARKETRE/index.htm

3. Assume you are asked to design a questionnaire to find out "everything there is to know" about people who buy and sell stocks using online brokers.  Who would you include in your sample?  That is, what screening questions would you use?

4. Assume you are asked to design a questionnaire to find out what Top 40 radio station listeners think about the current music that is out today.  Who would you include in your sample?  What screening questions would you use?

5. You are asked to design a survey for a national study.  Your client asks you what sample size is appropriate for a national study.  What is your answer?  Why?

6. For more information about questionnaire design, including examples of questions, go to www.google.com and conduct a search for "questionnaires" on the Internet.

7. This is a two-part question:

• Write down 5 questions that you think are too personal to ask in a telephone survey.

• Assume you are hired to design a questionnaire that includes these questions.  How would you ask them?