Mass Media Research: An Introduction - 10th Edition
Roger D. Wimmer & Joseph R. Dominick

Supplemental Information

1. Brief Guide for Conducting Focus Groups
2. Research Project Diary
3. Arbitron Ratings Book Page
4. Nielsen Ratings Book Page
5. Research in Advertising (Roger Wimmer)
6.

Writing Reports Supplement

7. SPSS Primer (Dr. Earl Babbie Link)
8. Media Effects Chapter
9. Analyzing TV Commercials
10. Estimated Dialings for Telephone Study Excel


Mass Media Research: An Introduction, 10th Edition, Home Page