Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. Roger's background includes Sales Rep at KLSS & KSMN, Mason City, Iowa, Instructor at the University of Wisconsin-Whitewater, Assistant Professor at the University of Mississippi, Associate Professor at the University of Georgia, and Manager of Research for Cox Broadcasting in Atlanta, GA.
Prior to founding Wimmer Research, Roger was co-founder of Wimmer-Hudson Research & Development, President/CEO/Co-founder of The Eagle Group, President/General Partner/Co-founder of Paragon Research, and President of Surrey Research.
In the radio industry, Roger has conducted all types of research for radio stations in all major formats. He also has extensive experience in all types of research for the TV and cable TV industries, including TV stations, networks, and program production. Roger has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Roger has several years of experience in non-media research, working with clients such as The Aquarium of the Pacific, Coors, U.S. West, Samsonite, and the Dayton (Ohio) Ballet.
Dr. Wimmer is married to Darnell, a leading dermatologist in the Denver, Colorado area. He is also a father, grandfather, Bourget rider, inventor, woodworker, clockmaker, and painter.
Visit Roger's company website at: www.rogerwimmer.com
Joseph Dominick is a retired Professor in the College of Journalism and Mass Communication at the University of Georgia. Dr. Dominick received his undergraduate degree from the University of Illinois and his Ph. D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before going to the University of Georgia where, from 1980 to 1985, he served as the head of the Radio-TV-Film Sequence.
Dr. Dominick is the author or co-author of four books in addition to Mass Media Research and has published nearly 40 articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as the editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
Dr. Dominick is married to Carole and is also a tennis player, jogger, and
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Dr. Roger Wimmer Dr. Joseph Dominick
Mass Media Research: An Introduction, 10th Edition, Home Page