Mass Media Research: An Introduction - 10th Edition
Roger D. Wimmer & Joseph R. Dominick

Reading Materials

Use of Survey Research in Top Mass Communication Journals 20012010
And the Total Survey Error Paradigm
  by Louisa Ha, Ph.D., Bowling Green State University

Five Stages of Communication

Radio Station Ratings: Where do the Numbers Come From?

It Seems Like . . .

z-scores

Baloney Detection - Carl Sagan

The Real Health Risk of Ignoring Junk Science - Peter Nicholson

Online Research 1 - PDAdvisor

Online Research 2 - PDAdvisor

Online Research 3 - PDAdvisor

Internet Search Engine Tips

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