| 1. | Brief Guide for Conducting Focus Groups |
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| 2. | Research Project Diary |
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| 3. | Arbitron Ratings Book Page |
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| 4. | Nielsen Ratings Book Page |
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| 5. | Research in Advertising (Roger Wimmer) |
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| 6. |
Writing Reports Supplement |
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| 7. | SPSS Primer (Dr. Earl Babbie Link) |
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| 8. | Media Effects Chapter (Revised 10-2009) |
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| 9. | Analyzing TV Commercials |
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| 10. | Estimated Dialings for Telephone Study | Excel | |