Mass Media Research: An Introduction - 9th Edition
Roger D. Wimmer & Joseph R. Dominick

Supplemental Information

 

1. Brief Guide for Conducting Focus Groups
2. Research Project Diary
3. Arbitron Ratings Book Page
4. Nielsen Ratings Book Page
5. Research in Advertising (Roger Wimmer)
6.

Writing Reports Supplement

7. SPSS Primer (Dr. Earl Babbie Link)
8. Media Effects Chapter (Revised 10-2009)

9. Analyzing TV Commercials
10. Estimated Dialings for Telephone Study Excel

Mass Media Research: An Introduction, 9th Edition, Home Page