Mass Media Research: An Introduction - 9th Edition
Roger D. Wimmer & Joseph R. Dominick


Chapter 11 - Hypothesis Testing

  1. Conduct a brief review of published research in mass media in three issues of a mass media journal.  How many studies tested hypotheses?  How many studies investigated research questions?  What differences, if any, were there between the two types of studies?

  2. The chapter lists criteria for good hypotheses.  Below are several hypotheses suggested by students in one of the authorís research classes.  Which of the following do not meet the criteria of a good hypothesis?  Why?

  1. Which areas of the mass media today are "prime targets" for research studies where hypotheses are tested?

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