Mass Media Research: An Introduction  9th Edition 
Chapter
12  Basic Statistical Procedures
You are interested in testing the hypothesis that a person's education is related to the source most used for news. You collect the following information from a random sample:
Of those who had attended some college, 21 said newspapers; 10 said TV; 8 said other people.
Of those who had not attended college, 32 said TV; 11 said other people; 14 said newspapers.
Select a statistical procedure to test your hypothesis; set alpha at .05.
You hypothesize that tall people are more likely to be opinion leaders when it comes to politics. An analysis of a random sample produces the following number of people in each category:
Tall 
Short 

Opinion leader 
12 
32 
Follower 
22 
14 
Unclassified 
9 
6 
Select a statistical procedure to test your hypothesis; set alpha at .05.
The data below represent the scores obtained by 10 students on a journalism aptitude test and their college GPA.
Student 
Aptitude Test 
GPA 
Meaghan 
85 
3.3 
Jillian 
90 
3.5 
Suzanne 
50 
2.7 
Jeremy 
60 
2.9 
Justin 
80 
2.5 
Mark 
75 
2.0 
Shad 
70 
2.5 
Kelley 
70 
2.9 
Jennifer 
70 
3.0 
Shane 
90 
3.8 
Calculate a Pearson r for the data. (BIG hint....your answer should be .509)
The authors prepared an Excel template to compute means and standard deviations for group data with rating scales. This will save a lot of time calculating the information—click here.
Mass Media Research: An Introduction, 9th Edition, Home Page