Mass Media Research: An Introduction - 9th Edition
Chapter 13 - Research in the Print Media
The Newspaper Research Journal specializes in publishing research that has practical value for the newspaper industry. Refer to a few recent issues and conduct a brief analysis of the most popular topics. What seems to be attracting the attention of researchers in the area?
How might the qualitative approaches discussed in Chapter 5 be used to conduct a reader-nonreader study?
One of the exercises in Chapter 13 suggests that you conduct a uses and gratifications pilot study of 15-20 people to determine why they read the local paper. Do a another pilot study of 15-20 students to see if they read the campus paper and why. Compare the results.
Mass Media Research: An Introduction, 9th Edition, Home Page