Chapter 16 - Research in Public Relations

1. Public relations is a fascinating area because it involves so many different types of problems, situations, and approaches.  One great way to discover the variety of topics in public relations is to conduct a search on the Internet.  However, be specific.  For example, search for these items and use the quotes as shown:

• "public relations" research

• "public relations" problems

• "public relations" approaches

• "public relations" methods

• "public relations" controversy

• "public relations" arguments

• "public relations" errors

• "public relations" mistakes

2. Many musicians and musical groups hire public relations firms.  Why would a musician or group need a public relations firm?

3. To send your own question/exercise to the authors, click here.  For information about submitting questions, see the questions and exercises for Chapter 1, #4.

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