Mass Media Research: An Introduction - 9th Edition
Roger D. Wimmer & Joseph R. Dominick

Chapter 16 - Research in Public Relations

  1. Public relations is a fascinating area because it involves so many different types of problems, situations, and approaches.  One great way to discover the variety of topics in public relations is to conduct a search on the Internet.  However, be specific.  For example, search for these items and use the quotes as shown:

  1. Many musicians and musical groups hire public relations firms.  Why would a musician or group need a public relations firm?

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