Mass Media Research: An Introduction - 9th Edition
Roger D. Wimmer & Joseph R. Dominick


Chapter 2 - Elements of Research

  1. Why aren't large sample qualitative research projects conducted frequently in mass media research?

  2. In your opinion, what type of rating scale do you think is the best to use: 3-point, 5-point, 7-point, or 10-point?  Why?

  3. Most people have difficulty understanding the difference between reliability and validity.  How would you describe these two concepts to someone who has no background in research?

  4. To send your own question/exercise to the authors, click here.  For information about submitting questions, see the questions and exercises for Chapter 1, #4.

     

     

    Questions/Exercises Submitted by Readers

  5.  

 

 

 

Mass Media Research: An Introduction, 9th Edition, Home Page