Mass Media Research: An Introduction - 9th Edition
Roger D. Wimmer & Joseph R. Dominick


Chapter 6 - Content Analysis

  1. The complaints about too many commercials on radio and TV stations continue to increase.  Some people say that it seems as though about 50% of a program consists of commercials.  Conduct a content analysis of one or more hours of a radio or TV program to determine how many minutes of commercials are included in a typical program.

  2. Why do you think so many content analyses of media violence are criticized for their approach?

  3. Calculate Scott’s pi for the following reliability data:

      Coder A    

 

Categories

1

2

3

Marginals

1

90

1

2

93

Coder B

2

1

2

0

3

3

2

0

2

4

Marginals

93

3

4

100

 

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