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Mass Media Research: An Introduction - 9th Edition |
Chapter
6 - Content Analysis
The complaints about too many commercials on radio and TV stations continue to increase. Some people say that it seems as though about 50% of a program consists of commercials. Conduct a content analysis of one or more hours of a radio or TV program to determine how many minutes of commercials are included in a typical program.
Why do you think so many content analyses of media violence are criticized for their approach?
Calculate Scott’s pi (see p. 157) for the following reliability data:
| Coder A | |||||
|
|
Categories |
1 |
2 |
3 |
Marginals |
|
1 |
90 |
1 |
2 |
93 |
|
|
Coder B |
2 |
1 |
2 |
0 |
3 |
|
3 |
2 |
0 |
2 |
4 |
|
|
Marginals |
93 |
3 |
4 |
100 |
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