Mass Media Research: An Introduction - 9th Edition
Roger D. Wimmer & Joseph R. Dominick

 

Chapter Questions & Exercises

 

Click on the desired chapter.

1 Science and Research
2 Elements of Research
3 Research Ethics
4 Sampling
5 Qualitative Research Methods
6 Content Analysis
7 Survey Research
8 Longitudinal Research
9 Experimental Research
10 Introduction to Statistics
11 Hypothesis Testing
12 Basic Statistical Procedures
13 Newspaper & Magazine Research
14 Research in the Electronic Media
15 Research in Advertising
16 Research in Public Relations

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