Mass Media Research: An Introduction - 9th Edition
Roger D. Wimmer & Joseph R. Dominick

Reading Materials

Writing a Research Report
(Thanks to Norafidah Akbar Khan from Kuala Lumpur, Malaysia,  for identifying
that this link is mentioned in Chapter 1, Page 11, but was not included here.)

Five Stages of Communication

Radio Station Ratings: Where do the Numbers Come From?

It Seems Like . . .

z-scores

Baloney Detection - Carl Sagan

The Real Health Risk of Ignoring Junk Science - Peter Nicholson

Online Research 1 - PDAdvisor

Online Research 2 - PDAdvisor

Online Research 3 - PDAdvisor

Internet Search Engine Tips

Flash Mind Reader
(Go to this search and find "Flash Mind Reader"Click here)
Can you figure out how it works?


 

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