Advertising - Promote Thyself

I recently came across information that suggests using a consecutive day TV campaign is an effective and efficient way to advertise radio. It states that running the ad heavily two days in a row at strategic times during any given book could be helpful. Our station is making splendid gains, but the budget for a quality TV campaign is on hold for a short while longer. Also, I believe the greatest source of promotion for any radio station is itself. – Anonymous


Anon: You better get a six-pack of your favorite beverage for this answer. My keyboard became very hot with this response.


I don’t know where you "recently came across" the information about consecutive day TV advertising, but I’m sure if I checked my files, I could help you come across information suggesting that advertising every other day is the most effective, or advertising three consecutive days, or only on the weekends. You name it, there is probably a study supporting the idea.


In other words, there are as many opinions about what is the best advertising approach as there are people who are involved in the industry. The only problem is . . . I have never seen a reliable and valid scientific study that supports or refutes any of the approaches. The studies usually use Arbitron or Nielsen data showing increases in audience, but that’s not proof that the advertising was the cause. My guess is that I never will because we are dealing with human beings.


If you think for a minute that someone has a secret plan for the best way to reach your listeners via TV advertising, then I’d like to sell you a few shares of the oil well I have in my backyard. Of all the things in this world that researchers try to predict, the predictions related to human beings are the most tenuous. I have seen many companies offer advertising plans that are supposed to hit your target audience more successful than if ____ (pick a supreme being) developed the plan.  Frankly, all of this is a load of Vulpes Fulva leavings. While there may be some similar patterns of behavior among your listeners, anyone who suggests to you that this plan or that plan will be totally (or completely or anything else) successful should see a priest in the little room with a window.


I know my response here may seem a bit harsh, but that’s too bad. Frankly, I’m too old and have been in this business too long to worry about rocking the boat. The only thing I do is call things the way they are. And my call on advertising, whether it’s for radio stations or candy bars, is that there isn’t a person on this planet who knows more than you do about the best times to advertise or the best vehicles to use. It’s all a crapshoot and it’s about time that the peeps who are involved in advertising fess up to it. They collect reams and reams of data about audience behavior and it means very little because what "was" is probably not what "is," so these people end of guessing anyway.


If you think that it is best for your radio station advertising to be on two consecutive days, then do it. There isn’t a person in the world who can prove that you’re wrong (or right for that matter). In addition, you say that the information you came across said that this advertising approach could help your radio station. The word "could" should provide you with a hint about the plan. I submit to you that giving away Popsicles in front of your radio station could also help your ratings. The "could" in the information suggests to me that the information isn’t worth a hill of Hedgehog feed. So do what you think is the best.


However, just keep in mind that all people must pass through 5 Stages of Communication before they make a decision about anything—listening to your radio station or buying a pack of gum (Unawareness, Awareness, Comprehension, Conviction, Action). The only way to get people through these stages is via repetition of a message. You should design an advertising campaign that attempts to reach this goal—repetition of exposure to your message. If you do, your campaign (to communicate a message) will be successful.


Now, your final comment is, "I believe the greatest source of promotion for any radio station is itself." Radio listeners agree with you. However, what about the people who don’t know that your radio station exists? What about the people who haven’t tuned in for 30, 60, or 90 days? What about the people who took your radio station off the buttons on their car radio? None of these people will benefit from the promotion you have on the air because they aren't listening! These people are listening to other radio stations, eating bowls of Campbell’s soup, cutting their grass, or doing the ol’ er-ee, er-ee with a significant other.


You need to have some type of external marketing to expose your radio station to everyone in your market. You say that your budget for "quality TV" is low and is on hold for a while. I don’t know if you have anything to do with the promotion budget, but this just tells me that your radio station doesn’t want to spend the money to tell people about your radio station. This makes no sense to me. If you want to attract new listeners, you need some type of external marketing. Alternatively, you could always use the Popsicle giveaway in front of your radio station.


Here is what I can tell you from the research I have conducted about TV advertising. If a radio station runs an ad campaign for one week, with spots only every other day, the majority of listeners say that the radio station aired spots every day. I don’t know hwy. Are there specific programs that are better than others? Maybe. Maybe not. What you need to try to do is schedule your spots in programs or times that suit the majority of your audience. You can find that out from various sources. But don’t think that will guarantee success. There are no guarantees. Your listeners watch a bunch of different TV shows just as they listen to a bunch of different radio station.

AHAMAY

Doc:  A friend of mine was telling me about a bunch of bikers who were riding like they were drunk.  He said when he stopped at a stoplight, he looked in his rearview mirror and saw a name of one of the bikes on the windshield.  He said it was an Ahamay, or something like that—it was in all capital letters, like AHAMAY. What is an Ahamay and where is it made? - Neil

 

Neil:  If this is a joke, it's not a very good one.  If it's not a joke, then someone needs to smack your friend on the back of the head.

 

Well, let's see here . . . Your friend stops at a stoplight and looks in his rearview mirror.  He sees that the name of the bike is AHAMAY.  Hmm.  How about the fact that your friend was looking in the mirror, and all the letters look correct even in a mirror image?  I'm going to take a WILD stab at this one and say that the bike was a YAMAHA.  That's just a guess.  I may be fooled on this one.

 

I thought you might want to help your friend learn a few things, so here are a few words he might want to learn.  I can't type the letters in a mirrored image, but I think you'll understand:

ERIF

ECNALUBMA
ECILOP

 

One more thing since your friend seems to have an affinity for mirrors.  Here's a word  game for him: What do these states have in common that no other states in the U.S. share—Ohio, Hawaii, Utah, and Iowa?

AIG Bailout Suggestion

Doc:  Speaking of emails circulating around the Internet, have you seen this one?  Seems like a good idea to me. - Anonymous

 

I'm against the $85 BILLION bailout of AIG. Instead, I'm in favor of giving $85,000,000,000 to America in a 'We Deserve It' dividend.  To make the math simple, let's assume there are 200,000,000 bona fide U.S. citizens, aged 18+.

 

Our population is about 301 million counting every man, woman and child.  So, 200,000,000 might be a fair stab at adults 18 and up.  Now, divide 200 million, 18+ adults into $85 billion - that equals $425,000.00 each!   Yes, my plan is to give that $425,000 to every adult as a 'We Deserve It' dividend.

 

Of course, it would NOT be tax free.  So, let's assume a tax rate of 30%.  Everyone would pay $127,500.00 in taxes.  That sends $25.5 billion right back to Uncle Sam!  It also means that every adult 18+ has $297,500.00 in their pocket.  A husband and wife would have $595,000.00!
 

  1. What would you do with $297,500.00 to $595,000.00?

  2. Pay off your mortgage — housing crisis solved.

  3. Repay college loans — what a great boost to new grads.

  4. Put away money for college — it'll really be there.

  5. Save in a bank — create money to loan to entrepreneurs.

  6. Buy a new car — create jobs.

  7. Invest in the market — capital drives growth.

  8. Pay for your parent's medical insurance — health care improves.

  9. Enable deadbeat parents to come clean — or else.

  10. Remember this is for every adult U.S. citizen, 18 and older (including the folks who lost their jobs at Lehmann Brothers and every other company that is cutting back) and of course, for those serving in our Armed Forces.


If we're going to re-distribute wealth let's really do it!   Instead of trickling out a puny $1,000.00  'economic incentive'.

 

If we're going to do an $85 billion bailout, let's bail out every adult U.S. citizen!
 

How do you spell Economic Boom? W-e D-e-s-e-r-v-e I-t d-i-v-i-d-e-n-d!  I trust my fellow adult Americans to know how to use the $85 Billion 'We Deserve It' dividend more than do the 'geniuses' at AIG or in Washington, D.C.

 

And remember, my plan only really costs $59.5 billion because $25.5 billion is returned instantly in taxes to Uncle Sam.  Good idea?  I think so.

 

Anon: Sure, this looks like a great idea!  The problem is that the math is incorrect.  Each of the 200,000,000 people would receive only $425, not $425,000.  The person who wrote this needs to go back to a first grade math class.

 

If each person received $425,000, the total bailout would be $45 Trillion dollars, not $45 Billion.

Air Check

OK, so what is a scoped air check? - Anonymous

 

Anon:  A scoped air check is an edited version of a complete program, hour, or segment.  A scoped air check eliminates things like commercials, major portions of songs, weather reports, and anything else that the person is not personally involved in during the program, hour, or segment.  If you scope an air check, nearly everything on the tape is your voice, although you might have a segment where you interact with another person to demonstrate how you sound when working with someone else.

Air Check - 2

I been at the same station for several months now and have not been air checked by my PD. I have asked several times and even went to others at my sister stations, yet no one will air check me. Is there a place I could send an air check for information. I want to know the good and bad. I’m young and want to improve. I just can’t get any help.? - Anonymous

 

Anon: Stealing a line from The Godfather, my comment is, "This I don’t understand." I never heard of a PD who would not air check one of his/her on-air people. That would be similar to a teacher telling students that they will receive no grades for the class. Makes no sense to me.

 

I assume (and I may be wrong) that you have already given tapes of your show to your PD and other people in your company. If you haven’t, do it. If you have, do it again. Include a note that says something like, "Please review this. I need your help."

 

If that doesn’t work, here is an alternative: Send your tape to a few PDs you respect who are at other radio stations. Explain that you aren’t looking for a job, but are interested in their evaluation since you respect their opinion.

Air Check - 3

I just found your column and it's very helpful. I am in my first job in the business and will be looking to move to a bigger market in the next six months. What elements would you suggest in my tape? I was told that a tape should be around two and a half minutes, but based on my delivery, I don't think that would sufficiently show my talent. But, less could be more. What do you think? I'm looking for a evenings or overnight gig in a Modern or Mainstream Rock format if you need to know that. - Movin' on


Movin': I’m glad to know that the column is helpful. Thanks.


Since I’m not a PD, I called a few of my PD friends to get their reactions. What I found is that there isn’t one standard to follow with your tape. However, I can make this suggestion . . .


Make a tape with two samples. The first sample should be about 3 minutes long to capture a PD’s attention and give him/her an idea if they should hear more. The second sample can be longer (about 10 minutes) so that you can clearly demonstrate your ability.  If a PD is interested, you will be contacted to provide more samples.

Air Filter

Hey, Doc:  Love your column!  Question:  How long does a car air filter last?  Does it matter the make of the vehicle?  I have a Grand Cherokee if it matters.  Thanks very much! - Anonymous
 

Anon:  I'm happy to hear that you like the column.  Thanks and on to your question . . .

 

The make of car doesn't matter in reference to air filters, so the general suggestion by mechanics and other people who work with cars is that you should change your air filter at least twice a year.  If you live in an area with a lot of dust or other air pollutants, you may have to change the filter more frequently.

 

Many people don't change their vehicle's air filter because they don't want to spend the few bucks for a new one.  This isn't smart because a clean air filter substantially increases the performance of a vehicle and also saves gas.

Airline Seatbacks and Tray Tables

On the way back from the NAB, I kept thinking to myself, "Why in the world do I have to turn off my phone in the airplane? I’ve left it on in my bag thousands of times, and never caused the plane to crash. I’ve even talked on my cell while flying, and I still live to tell about it." The airlines claim that listening to a Walkman in the first 10 minutes of takeoff is dangerous. Can you please tell me how the FAA can justify these rules, and how do the sheep in America (and the rest of the world) sleep at night, knowing that we’re being yanked around? Perhaps it’s a ploy to charge $20 per call for the air phone? - Phoney

 

Phoney: While you’re reading this response, get your cell phone and put it close to your monitor and make a call to someone. The odds are that you’ll get a lot of interference on your screen, or at least a loud humming noise.

 

Years ago, I sat next to a pilot on United Airlines and asked him why passengers had to turn off their electronic equipment during takeoff and landing. He said that although there haven’t been any incidents reported where an electronic device has caused a problem, the indication of a problem is there. Especially if a whole bunch of passengers had their phones, computers, and other equipment on at the same time.

 

The two most dangerous periods of a flight are takeoff and landing. Considering the fact that all airplanes are essentially flying computers with hundreds of miles of wiring on board, it seems (and I usually don’t like to use that word) logical that to avoid any potential interference with all the computers in the cockpit, it’s probably wise to turn everything off.

 

Sure, I have accidentally left my cell phone on in my luggage and haven’t crashed. But, I am willing to be a "sheep" in this case and follow a rule that was established based on "it seems like." I wouldn’t want to be the person named in a headline that read, "747 Takes Nosedive Because Moron in 2A Turned on Cell Phone."

 

You won’t find any research evidence to support the FAA rules for turning electronic equipment off. I have looked. But I really don’t care if there is scientific evidence. If the folks who fly get an uncomfortable feeling about potential interference with their cockpit equipment if all the passengers are playing computer games or talking to grandma on their cell phones, then I’ll wait until I’m in the terminal to make the call or play the game.

 

Lighten up and turn off your stuff. You will not go blind if you can’t use the cell phone or computer for 10 minutes. Enjoy the flight and try to count cars on the roads below you (or something). Heck, you might even write a letter to grandma.

Airplane Air - Bad Air

Doc:  Hi  again!  I was talking with someone today who recently flew to our city and back to Ohio and caught a cold.  I remarked that he probably caught in on the airplane because they recirculate the air—germs and all.  I have been thru this myself, and it’s one reason why I hate to fly commercially.  My question: Why don't the airlines bring in fresh air instead of spreading germs?  As ever - Jerry Gordon

 

Jerry:  We first need to clear up something.  You’re assuming that the person (and you) “probably” caught a cold as a result of flying in a commercial airplane.  That may or may not be true.  As is well known, cold symptoms can appear from 1 to 7 days after exposure to one of the 200+ viruses that cause the common cold.  The person (or you) may have been exposed to one of the viruses in an almost unlimited number of ways…hotel, car rental agency, taxi cab, at the airport terminal, and so on.

 

You may have been exposed in the airplane, but there are many other sources to consider.  The cold you think you caught in the airplane may just be coincidental to the flight.  The virus could have come from almost anywhere.  But let’s go to the airline air question.

 

If you search the Internet, you’ll find many sources that discuss the topic of air circulation in airplanes.  While some sources say the air is a problem, others go into great detail about how the air is filtered, blended with “clean” air, and so on.  You be the judge after you read some of the material.

 

However, regardless of what the airlines do to the air in their planes, the potential for exposure to viruses from other passengers will always exist—the same as in any other public situation.  The evidence suggests that you are no more likely to catch a cold (or other virus) in an airplane, than you are in any other public situation where you are in close proximity to other people—such as buses, trains, boats, or any other public transportation (or nightclubs, restaurants, and so on).  If you don’t watch to catch a virus, stay home.

Airplane Air - Bad Air - Reply

Thanks for the information about the air on airplanes, and your points are well taken, but the only time I get a cold is after a commercial flight.  I hang out in many public places and it never seems to result in a cold.  As ever. - Jerry Gordon

 

Jerry:  You may have something here.  I called a few airlines and found that your name is “flagged for sickness.”  This means that they make sure you are on flights with only the sickest passengers they can find that day.  Do you buy that?

 

There may be a correlation between your colds and flying commercial airlines.  I’m not sure.  As a researcher, I need to see specific evidence, such as a log of your illnesses.  But you already have enough to do, so don’t do that.

Airplane Air - Bad Air - Reply - Again

Will I get a sick flyer discount, like a frequent flyer discount?  Roger, you are one funny dude.

 

Please tell Buckwheat (your youngest son) that after they put up sound walls on a nearby freeway, they took down the sign that said NO ENGINE BRAKING.  That's JAKE with me!  As ever. - Jerry

 

Jerry:  Oh, I’m sure the airlines can come up with something for you.  The have bereavement fares for people who need to fly somewhere for a death in the family, so they should be able to develop a Hazard Fare (or something) for people like you.

 

About Jake Brakes…The engine noise (sounds like backfire) created by the technology has created a lot of protest all around the country.  Check out some of these articles.

Airport Codes

Why do some airport names make sense, like JFK and LGA and others don’t, like ORD for Chicago and IAD for Dulles? - Anonymous

 

Anon: It is interesting how some airport codes are logical, while others seems to make no sense at all. However, there is some logic to the codes, although some of the logic seems to come from left field.

 

The owners of the airport come up with the three-letter airport codes, although the International Airport Transport Association (IATA) must approve all codes.

 

I can’t speak for the owners of airports, but my guess is that they try to develop a set of letters that seems logical, such as DEN for Denver. However, there is also a lot of history to airports and sometimes the codes are based on history. A good example of this is ORD, which comes from the original name of O’Hare airport in Chicago—Orchard Field. (Supposedly the airfield was located on or near apple orchards.)

 

You also asked about IAD for Dulles. From what I can find, there are two airports in the United States that have the "IA" for "International" or "Intercontinental" airport—IAD for Dulles and IAH for Houston Intercontinental.

 

However, the letter "X" is also sometimes used to represent "international," such as JAX- Jacksonville, FL; LAX- Los Angeles, CA; and PDX-Portland, OR.

 

To me, one of the strangest airport codes is CVG, the Cincinnati airport. It’s CVG because the Cincinnati airport is in Covington, Kentucky.

 

Here are a few others:

 

MCI - Kansas City, MO, which stands for "Mid-Continent International airport."

MCO - Orland, FL, which stands for "McCoy Air Field," the name of the military air base before it became an international airport.

MSY - New Orleans, LA, is Moisant Field, after John Moisant, an early aviation pioneer.

 

Click here for a complete list of airport codes.

Airport Delays

Doc:  The bad weather on the East coast today reminded me of something.  Every so often, listeners will call into my show and ask if we know anything about airport delays around the county.  Is there a good website for that information? - Anonymous

 

Anon: While there are several websites on the Internet for airport delay information, I suggest that you use the primary source—the FAA website.

Airport Monitor - Planes in the Air

Doc:  A friend and I were talking about the number of airplanes in the air over the continental US at any given time.  Is there a way to find out this information?  Thanks. - Anonymous

 

Anon:  There sure is.  One  website I know about is Flight View.  The main map shows the continental US, but you can also click on several major cities to see the number of planes hovering around.  There is also another cool site called Airport Monitor.  This site shows several individual cities and the flights that are taking off and landing.  For example, here is the Monitor site for Los Angeles (LAX).  (I have experienced a few problems with the site, so be patient.)

 

For a complete list of the airports covered by Passur, click here.

Album Cuts

Here is a situation for you to comment on, and I would suspect this is the case for many Classic Rock stations. When we conduct a focus group, one of the most frequent music requests is that we play more "deeper cuts" or "album cuts." These are songs listeners describe as songs from their favorite albums that normally aren’t played on the radio. For example, instead of just playing the Immigrant Song from Zeppelin 3, listeners say we should also play Celebration Day and Tangerine. When we test these suggested "deeper cuts," the results show very low test scores. It seems to be a contradiction in research. What is your opinion?- Bill


Bill: This is a great question. You also provide a great lead-in to the answer when you say, "It seems to be a contradiction in research."


The results you found are not a contradiction. They are a verification of the research process. Whether you know it or not, you are using the two research methods the way they are supposed to be used. You collected information in a focus group and then verified these findings in a follow-up study with a larger (more reliable) sample. The handful of focus group respondents said they want deeper cuts, but a larger sample said "no." Which do you believe? (The larger sample.)


You answered your own question—you just didn’t know it. You also proved why you shouldn’t make music decisions based on focus group information. Good work.

Album Sales

Is there a website where you can look up specifics on album sales?  For example, how many albums did Fleetwood Mac’s “Rumours” sell? - Anonymous

 

Anon:  First, according to the Recording Industry Association of America (RIAA), Rumours sold 18 million copies, 9th on the list of the top 100 albums of all time.

 

Here is the RIAA top 10 selling albums:

 

Eagles, Their Greatest Hits 1971-1975 - 28 million

Michael Jackson, Thriller - 26 million

Pink Floyd, The Wall - 23 million

Led Zeppelin, Led Zeppelin IV - 22 million

Billy Joel, Greatest His Volume I & II - 21 million

AC/DC, Back in Black - 19 million

Beatles, The Beatles - 19 million

Shania Twain, Come on Over - 19 million

Fleetwood Mac, Rumours - 18 million

Whitney Houston, The Bodyguard Soundtrack - 17 million

 

By the way, the RIAA has three designations for record sales:

 

Gold = 500,000 units

Platinum = 1,000,000

Diamond = 10 million

 

You can find discussion of the history of the RIAA sales gold, platinum, and diamond designations by clicking here: RIAA Sales Designations.

 

In addition, you can see the RIAA top 100 selling albums of all time by clicking here: Top 100.

 

Finally, you can search RIAA’s Gold and Platinum database for specific albums.  Go to the RIAA website RIAA and click on the “Gold and Platinum” Search at left of screen.

All Access Job Listings

First, thank you for being an endless source of information. You have proved to be a generous and often very helpful man. I enjoy your message column everyday. I was fooling around in the job section of All Access, when I came across quite a few openings for Programming Directors. In many of them cume, TSL, and Selector are mentioned. I assumed Selector is some sort of computer program, but I'm not sure at all. Can you tell me these three things are and what they are used for? Thank you, again! - Anonymous

 

Anon: Thanks for the comments. I read your question several times trying to make sure that I understand what you’re asking. The confusing part for me is when you say, "In many of them cume, TSL, and Selector are mentioned." I’m not sure if you are putting all three items in the same group, or if you’re asking for definitions of the three terms. I’m going with the latter…the definitions:

 

Cume: Estimated number of different people who listen to a radio station for at least 5 minutes during a given daypart, time period, entire day, or entire week. If a radio station has a cume audience of 1, it means one person listened to whatever time period you’re talking about. If the cume is 500,000, it means that 500,000 different people listened. Cume is an unduplicated number, which means that if you listen to a particular radio station’s morning show Monday-Friday, you would only be counted once—not five times.

 

TSL: Time Spent Listening, usually used in reference to the average number of quarter hours listeners tune to a radio station during a typical week.

 

Selector: A software package PDs use to schedule music. For more information, click here - Selector.

 

By the way, being the curious person I am…I went to the All Access job section and didn’t see cume and TSL mentioned. It may be that those job openings have been deleted.

All is Vanity

Do you know anything about the painting called "Vanity" or "All is Vane?" - Lynne

 

Lynne: Yes I do. In fact, I have a print of the picture hanging in my house. The title is "All is Vanity," painted by Charles Allen Gilbert (1873-1929). It’s an eerie painting and you can see it by clicking here.

 

When you go to the site, sit a few feet away from your monitor so you can see the effect.

Alone: A Microwave Question

Doc: I know you're going to think I'm crazy (or something) with this question, but I swear that I'm 100% serious and I hope you don't laugh too much.  Here is my question: Every time I make something in my microwave oven, my mouth begins to water.  It's kind of strange, but that's what happens.  I'm trying to figure out why it happens and the only thing I can come up with is that I live alone.  Do you think that's the reason?  Thanks and I really enjoy your column. - Mike

 

Mike: I'm glad you enjoy the column.  Thanks, and on to your question . . .

 

I have a few comments about your question:
 

  1. The first thing I want to say is, "Dude . . ."

  2. OK, with that out of the way, I have to tell the truth, and I apologize, but I did laugh when I read your question.  I have received several unique questions during my nine years of writing this column, and I think I'll have to place your question in the Top 3 of the "Unique" category.

  3. Have you ever heard the term, Quantum Leap?  I think it relates to your analysis of your situation.  That is, you say your mouth waters when you turn on the microwave and you make a quantum leap in theorizing that it's because you live alone.

  4. Now, I'm sure that some people who live alone do develop and exhibit some unique types of physical and/or psychological characteristics.  However, I also think that people who live with one or more other people probably also develop and exhibit some unique types of physical and/or psychological characteristics.  So, although I'm not a medical doctor or a psychiatrist, I don't really think that living alone has anything to do with the fact that your mouth waters when you cook (or warm up) something in the microwave.  I think there is an alternative explanation.

  5. Here's another "have you heard" question.  Have you ever heard of Ivan Pavlov (1849-1936), the Russian psychologist and physician who conducted experiments in Classical Conditioning or Conditioned Reflex?

  6. In particular, he conducted experiments with dogs where he provided food treats to the dogs along with the sound of a bell, and found that the dogs would eventually salivate when they heard only the bell.  The dogs associated the sound of the bell with the arrival of food.  For a good explanation, click here.

  7. OK, now do you see any relationship with your situation to the Pavlov's Dog scenario?  Don't make me come out there by saying, "No."  As I said, I'm not a medical doctor or psychiatrist, but my guess is that you have conditioned yourself (or someone else has conditioned you) to associate the sound of a microwave oven with putting on the feed bag in a few minutes.  That is, Sound of microwave = Feed is coming soon, and, like Pavlov's buddies, your mouth waters.

  8. In my opinion, I don't think you have a significant problem, and I'm sure that some other people probably share the same characteristic.  Hey, maybe you can find a person to move in with you who does the same thing?  You can drool together.  (Sorry about that.)

Thanks for writing and I hope I answered your question and alleviated your concerns.

Alpha and Beta Tests

What does “alpha” and “beta” mean when used with the word “test,” such as “alpha test” and “beta test?”  Thank. - Anonymous


Anon:  These are common terms in research, but I think you’re the first person who has asked this question for this column.  As you probably know, I don’t like to reinvent the information wheel, so an excellent explanation of the terms is located here.

 

Click Here for Additional A Questions

 

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