Roger D. Wimmer Research Doctor Question List A-C AllAccess All Access

Research Doctor Question List

A-C

After you click on the question, scroll down the page to find the question.

AC Radio - What Women Want

Adding Commercials (Increasing Commercial Load)

Address Coordinates

Adhesive Remover

Adult Standards

Advertising a Radio Station

Advertising: Buying Effective Ad Frequency

Advertising Buys - Evaluating Radio Stations

Advertising Buys - Evaluating Radio Stations (GRPs)

Advertising/Promo/Spot Frequency

Advertising Agency Percent and Rates

Advertising Campaign - Male Demos

Advertising - Cool Whip

Advertising - Cool Whip Follow-Up

Advertising Definition

Advertising Morning Show

Advertising Repetition

Advertising Synergy

Advertising - Promote Thyself

AIG Bailout Suggestion

Air Check - 3
Air Filter

Airline Seatbacks and Tray Tables

Airplane Air - Bad Air

Airplane Air - Bad Air - Reply

Airplane Air - Bad Air - Reply - Again

Airport Monitor - Planes in the Air

All Access Job Listings

All is Vanity

Alone: A Microwave Question
Alpha and Beta Tests

Alot or A lot? - Word Question

Alternative Format Crossovers

Alternative Music - 80s

Alternative Rock Name

Alternative Rock Videos

AM & FM Classes (Radio Information)

AM Radio Stations - Promoting

AM Radio - Why Can I Hear Them?

(Ambigram) Word Thing

American Idol Voting

Americana Music

Amount of Music

Angels (stand on head of pin)

Announcing Songs

Announcing Songs - 2

Antenna Booster - Cell Phone

Apartment Entry

Apostrophe and Lil’ Kim

Apostrophe and Music Descriptions

Apples and Complexion

Appointment Setting

AQH Rating vs. Cume Rating

Archive Articles - Finding Them

Archive Printing

"Argue with Idiots" - Grammar Question

Artist Information

Artists’ Names

Artists and Titles

Artists and Titles - Test

Assistant PD/Music Director

Ask for Money Too Often? - Listener Supported Radio

Ask What They Want - Give It - Tell Them You Gave It

Asking Listeners

Aspirin Overdose

AT&T Text Messages

AT&T Tilt — Cell Phone Question

Atomic Clock - Computer

Attacking the Competition

Automation Software

Automation Software - Comment

Audience Turnover

Audio Levels - TV

Audio Levels - TV - Comment

Audio and No Service Morning Shows

Augusta Article Fake Name

Average Scores - Research Interpretation

Aviation/Weather Term

Awareness - Top of Mind

Advertising and Ratings

AQH Per Person Rating

Arbitrends and Sound

Condensed Market

Cume Calculation

Demographic Info by Format

Dial Position and Ratings

Diary Placement

Diary Placement - Another Question

Diary Placement - Another Question - Comment

Embargoed Radio Markets

"Family Reunion"

Getting Things Right for the Book

Getting Things Right for the Book - Comment

Independent Radio Station

Market Population

Non-Commercial Stations

Old Arbitron Books

PPM (Portable People Meter) - Answers?

PPM (Portable People Meter) - Brouhaha

PPM Controversy

PPM (Portable People Meter) - Response Rate and Ascription

PPM (Portable People Meter) - Response Rates

PPM (Portable People Meter) - Sampling

PPM (Portable People Meter) - Sampling - Part 2

PPM (Portable People Meter) Validity

P1 History: To P or Not to P—That is the Question

Predicting Arbitron Numbers

Programming Strategy from Ratings Data

PUR (Persons Using Radio) and Thursday Start Day

Ratings Question

Ratings and Shares

Ratings and Shares - 2

Reading an Arbitron Book

Reading an Arbitron Book - 2

Response Rate - A “Real” Picture

Rounded Frequencies

Sample Size (Minimum)

Sample Size (Minimum) - Thanks

Sample - Who Won't Arbitron Use?

Seattle Embargo

St. Louis Embargo

Statistical Odds

U.S. Census - Part 2

Weighting Comment

Z-scores and Arbitron

Baby Video - Is this Real?

“Back in 3 Minutes”

“Back in 3 Minutes” – Comment

Backsell or Presell Songs?

Backselling Songs

Bad Morning Show Ratings

Baseball Diamond

Bathtub Phenomenon

BDS and Mediabase

Beautiful People

Bellhop Brain Teaser

Best and Worst Formats

Best and Worst Radio Stations

Best Quarter-Hour

Best Research Option

Best Research Wins

Billiard Balls - Strange Question

Bird Head-Bobbing

Bite - As in Human

Block Programming

"Boom Shaka Laka?" Sly & The Family Stone

Bourget Motorcycle Question

Bourget (Personal Question)

Branding (Station)

Break - “60 seconds till more music”

Broadcastspots.com

Broadcastspots.com - 2

Broadcastspots Follow-up

Brokered Radio Station

Brown Spots on Hands

Bumper Stickers

Bumper Stickers Again

Burn vs. Familiarity

Burn vs. “Play it…”

(Cadaveric Spasm) Forensics Term

Calculating Percentages

Call Letter Availability

Call Letter Questions

Call Letters Into Stopset

Call Letter Mentions

Calls to Radio Station - Percent Who Call?

Campaign Contributions

Car (Automobile) Heater Question

Cardboard Children Scam

CD (and DVD) Finalizing

CD Stuck in Car

CDs - Best Selling

CDs - Maximum Audio Time on a Compact Disc

CDX CDs – Part 2

Celebrity Contacts

Celebrity Deaths - Rise?

Cell Phone - Area Codes?

Cell Phone Danger

Cell Phone "Do Not Call" List

Cell Phones - Question

Cell Phone Remote 1

Cell Phone Remote 2

Cell Phone Remote 3

Cell Phone (Short Code) Question

Cell Phone (Short Code) Comment

Cell Phone Spam

Changes on Radio Station

Changing a Scale

(Chase) Song Title

Chemtrails, Not Contrails

Chiropractor - Broken Neck

CHR Demos and Promotions

CHR and Females 18-34

CHR and Females 18-34 - Follow-Up

CHR – Lower TSL

CHR Music Promos

CHR Rotation - Two

Christian Radio

Christian Radio - A Comment

Christian Radio – News

Christian Radio Format

Christmas Music One

Christmas Music Two

Christmas Music Reply

Christmas Music - Again

Christmas Music Revisited

Christmas Music…and a partridge in a pear tree

City of License

Classic/Old School Hip-Hop

Classic Rock Demos

Classic Rock Future

Classic Rock/Classic Hits

Closed Captioning Woes

Closeout Interviews

Clouds - Why Flat?

College or Not?

College Radio Management Consultants

College Radio Management Consultants - Comment

Columbia Shuttle Photos

Comment on Starting Over in Radio

Commercial Breaks - Order

Commercial Breaks - Order Again

Commercial Breaks - How Many

Commercial Exposures

Commercial Free: Extra-long Music Sweeps

Commercial (Spot) Length

Commercials - 1

Commercials - 2

Commercial Testing

Commercial Units

Commercial Units - Number Per Hour

Commercial Units - Response

Competitor Bashing

Competitor Bashing - 2

Computers - On or Off?

Computer Question (HP/Hewlett Packard Printer?)

Concave Mirror - Question about Spoons

Concert Sign Language ("Throw the Goat")

Concert Sign Language - Comment

Concert Sign Language - One More

Conducting Research

Consolidation—The End of the World?

Consultants (More Music, Less Talk)

Consultants (More Music, Less Talk) - Comment

Consultants (More Music, Less Talk) - Follow-UP

Consultant Validity

Consultants and Research Companies

Consultant: What makes a Good One?

Content Analysis

Collective Contests

Contest Ideas 2

Contests - Loyalty/Rewards Programs

Contests - Music Trivia Questions

Contests - Need Help

Contests - Popular Types

Contests - Vacation Giveaway

Contests - What Wins?

Contests: Which is Best?

Continuity Director

Contract Negotiations

Control Songs in Music Tests

Cookies: P-1 Testing Web/Auditorium

"Cool Jerk" Song Lyrics

Copying Questions

Copyright and Trademark

Core Audiences = P1?

Correlation on Excel

Cost of Living (Index)

Cost Per Point and Listener Perceptions

Country Listeners

Country Music CD Sales

Country Music Name

Country Music - Where Do We Go?

"Couple" (Use of the Word)

Cover Songs - I Sang It First

Cracked Fingernails - Super Glue

Cracked Fingernails - Follow-Up

Credit Card Information

Credit Card Security Code

Credit Card Signature

Crickets and Temperature

Crickets and Temperature - 2

Cross Promoting

Crosswalk - Look Both Ways

(Tom) Cruise Scientology Video

Cruisin' Godmother

Cubic Inches - Motorcycle Engines

Cume Definition

Cume vs. AQH - Response

Go to D-J Questions Go to K-M Questions Go to N-R Questions Go to S-Z Questions

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