Wimmer - Research Doctor Archive, Question List K-M (Roger D. Wimmer)

Research Doctor Question List

K-M

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KBLA-AM - Station Facilities

KBLA-AM - Station Facilities - Comment

Knuckle Cracking

Satellite Photo of Kokopelli on Roof?

Langostino Lobster

Language Problems/Questions

Landover Church Site – Parody?

Last Name Contest

Law & Order Intro

Learned from the Column?

Least Objectionable Programming

Legal Station ID

Legal Station ID - 2

Legal Station IDs in an HD World

Legal Station IDs in an HD World - Follow-Up

“Less is More” - Again

"Less is More" Comment”

Less is More - Final

Letterman - Flower Lady

Liar (Three Dog Night)

Liberal Talk Radio

Liberal Talk Radio - Revisited

Liberal Talk Radio - Revisited Again

Lightest Element

LLC and Record Label

Link to Another Website

Listener Advisory Board

Listener Changes

Listener Comments

Listener Panels

Listener Recall

Listener Representation

Listeners - Radio’s Relationship with Them

Listening - Daypart Listening

Logos - Colors that Work

Long Music Sweeps

Losing License - FCC Enforcement

Lost Item Conundrum

Lost Your Cool?

Lottery Numbers

Lottery Numbers Again

Lottery and Statistics

Louie Louie Lyrics

Loyalty to a Radio Station

Mailbox Shooting

Male-Dominated Morning Show

Margin of Error

Marker Variable

Marketing Plans

Mascots - How Important?

Mass Media Definition

Mass Media Research: An Introduction, 9th Edition (Roger D. Wimmer & Joseph R. Dominick)

Math Question 2

Math: What is a Prime Number?

Mediabase 24/7

Mediabase 24/7 Follow-Up

Metric System, Zero Degrees, and Can Cats Count?

Metropolitan Areas

Mexican Jumping Beans

Microwave Question

Mileage Markers

Miller's Magic Number 7

(Roger Miller) Song Question

Million Dollar Homepage

Million Dollar Homepage Question

Missing Child - Penny Brown

Mr. Leonard (WHTZ)

Mr. Leonard Again

Mr. Leonard Identity

MobilTrak - Automatic Rating System

Monikers - Localizing

Monikers - Who Owns Them?

Monitoring Radio Stations

Monitoring Radio Stations - Follow-up

Moon - The Dark Side

Moot or Mute - Correct Verbiage?

Morning Show Hosts

Morning Show “Best of…”

Morning Show Hints

Morning Show Music

Morning Show Ratings

(Mosquito) High-Pitched Ring Tone

Most Difficult Concept

Most Played Songs

Motorcycle Clutch

Motorcycle Helmet Cleaning

Motorcycle Question

Motorcycle - Shifting without Clutch

Motorcycle Tie-Downs

Mountains in Colorado

Movie Box Office – Follow-up Question

Movie Clips, Etc.

Movie Sound Bites

Movie Sound Bites - Response

Multivariate Statistics

Murky Answers Comment

Murky Answers Comment #2

Music - After the Fact

Music Compatibility

Music Correlation (Familiarity)

Music Diversity

Music Familiarity

Music Familiarity - Part 2

Music Formats - 2

Music in Commercials - Permission

Music Library: Am I Missing Something?

Music Licensing - Syndication & Law

Music Montages and Artists' Names

Music Montages vs. Artists' Names - Another Question

Music On-hold Comment

Music Playlist Length

Music Preference & Decades

Music Publishers

Music Questions and Commercials

Music Questions and Commercials - Comment

Music Questions and More

Music Research and Other Questions

Music Research on the Cheap

Music Rotation/Turnover Formula

Music Rotations

Music Royalties

Music - Special Programming

Music - Talking up songs

Music Taste Shifts

Music Tempo & Gender Separation?

Music Tests - National Charts Relevance to Net Radio

Music: To Quantify or Not

Music "Too Black?"

Music: Ways to Play Songs

Music Tests: Using Old Data

Music - Callout

Callout Comparisons

Error (National)

Current to Recurrent

General Questions

How to Select Songs

Interpreting Data 1

Interpreting Data 2

Interpreting Data 3

Rating Scale (10-Point)

Rating Scale - Type

Sample Accuracy

Sample - Willingness to Participate

Screener & Artists and Titles

When to Ask the Listeners

Zaploleon and Callout

Music - Auditorium Test Questions

Auditorium or Callout?

Auditorium Sample

Auditorium Tests and Small Samples

Best Start Date

Best Time for Music Test

Blowup Potential

Blow-up Potential - 2

CHR Music Tests

Comparing Scores Across Markets

Consultant Tips

Cycles in Music

Data and t-tests

Dropping Songs - What is the cutoff level?

Familiarity Follow-Up

Familiarity Follow-Up 2

Field Service Tests

Hooks for Recruiting

Hooks - Why Tested?

Internet Music Tests

Interpretation - 2

Justification - 2

Miscellaneous Questions (Respondents, titles, length of test, etc.)

“Now Playing” Billboards

Respondent Recruiting (Sampling, Selecting Respondents)

Same Song - Different Versions

Sample Recruiting

Sample Recruiting 2

Sampling on Air

Sampling and More

Sampling and More - Response

Sampling Question

Screener Design

Song Order and Testing Time

Song Order Again

Song Score Differences in Music Testing

Song Scores Revisited

Song Scores - Bouncing

Song Scores - Cutoff

Song Scores - Cutoff - 2

Song Scores - Differences

Song Scores - Differences - 2

Song Scores - Predicting

Standard Deviations and Music Tests

Standard Deviations and Music Tests - Follow-up

When to Test Songs

Z-Scores in Music Research

Go to A-C Questions Go to D-J Questions Go to N-R Questions Go to S-Z Questions

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