Rock and Roll Hall of Fame
Dr. Wimmer: Who is responsible for which bands get inducted into the Rock and Roll Hall of Fame? Why hasn’t KISS been inducted yet? Thanks. - Jason
Jason: Part of the induction process into the Rock and Roll Hall of Fame says:
“The Foundation’s nominating committee, composed of rock and roll historians, selects nominees each year in the Performer category. Ballots are then sent to an international voting body of about 1,000 rock experts. Those performers who receive the highest number of votes, and more than 50 percent of the vote, are inducted.”
I’m not trying to be cute here, but the reason KISS isn’t in the Hall of Fame is that they have not yet received “…the highest number of votes, and more than 50 percent of the vote.” Don’t ask me why to explain why they haven’t received the required number of votes. I’m not Cleo, the Tarot Card Reader.
For more information about the induction process, click here: Hall of Fame.
Rock vs. Hip-Hop
Dear Doc: We would like to know if Hip-Hop and Rock could be played together. We have a radio station in Medellin, Colombia where we are 60% Rock and 40% Hip-Hop. Our aim is to try to lift up female listeners. We try not to play very heavy Alternative music and vice versa Hip-Hop. We have been on the air since 13 August 2002, but I see no American station using only these two formats. Do you think we are on track? - Anonymous
Anon: I know you are looking for an exact answer from me, but I can’t provide that. The only way to get your answer is to ask radio listeners in Medellin. They will tell you if the music mix is appropriate. I cannot.
In addition, don’t worry about what the radio stations in the States are doing. Just because you don’t know of a U.S. radio station mixing Rock and Hip-Hop doesn’t mean that the mix won’t work in your area.
To repeat…Do I think you are on track? It doesn’t matter what I think. You need to find out what your listeners think.
You ask if the Rock/Hip-Hop mix will work, but then say you are now doing that format. What types of reactions are you getting to this music mix?
Sometimes when people are explaining something simple, they will say something like, "This isn't rocket science." Where did that term come from? - Anonymous
Anon: I can't find an exact date for the first use of the term, but my guess is that it was first used around World War II when rockets were first developed. Rocket science is generally considered rather complicated, although I can't verify or refute that because I don't know exactly what a rocket scientists does.
Anyway, when used as you described, the phrase is a pejorative—that is, the person is frustrated because people can't learn a simple concept, or they are making a simple concept more complicated than it really is.
Your question reminded me of a joke that one of my friends, E. Karl (retired programming consultant), used to tell before a presentation. It goes something like this:
Two rocket scientists were arguing vehemently about problems with the space shuttle. After many hours of heated discussion, one scientist, who was having trouble getting the other to see his point, said, "Hey, this isn't radio!"
“Roger” Response in Radio
Why is the term “Roger” used in radio communications? - Anonymous
Anon: Hmm…interesting question, and I found a great answer for you. Just click here: Roger The link will take you directly to the answer about “Roger,” but when you’re done reading that, go to the top of the page and look at all the other information about radio contained on the site. The site is great.
Rolex and Murder
Doc: A friend told me that a murder was once solved by the dead person's Rolex watch. Do you know if that is true? - Anonymous
Anon: Yes, the story is true and happened in 1996. Although there are several Internet articles on the subject, here is a paragraph from the Wikipedia entry (edited by me due to grammatical errors):
In a famous murder case, the Rolex that a victim wore on his wrist eventually led to the arrest of his murderer. When a body was found in the English Channel in 1996 by a fisherman who caught the body, and the 4.5 kg anchor attached to it through the victim's belt, in his net about 10 km from the English coast, a Rolex wristwatch was the only identifiable object on the body. Since the Rolex movement had a serial number and was engraved with special markings every time it was serviced, British police traced the service records from Rolex, and Ronald Joseph Platt was identified as the owner of the watch and the victim of the murder. In addition British police were able to determine the date of death by examining the date on the watch calendar and since the Rolex movement had a reserve of two to three days of operation when inactive and it was fully waterproof, they were able to determine the time of death within a small margin of error.
One correction to the article: A Rolex, which is a self-winding watch, will run for about 42 hours after being wound completely, not "2 to 3 days" as the article states.
Doc: What does ROS mean in reference to advertising? - Anonymous
Anon: ROS means “Run of Schedule.” An advertiser can buy a schedule in a specific daypart (usually more expensive), or a schedule called, “ROS,” where the spots are placed wherever there is an availability (an opening in the schedule)—the spots can air at any time during the day or night.
Oh, ROS can also mean, "Run of Site" in reference to advertising on the Internet.
Our music software staggers song rotations so the same songs don't come up in the same hours across the week. Do you have any thoughts as to whether it is beneficial to try to do the same thing with artists, so that we don't have the same artists appearing in the same hours throughout the week. For the sake of argument, assume that the artists are core to the format. Thank you? - Anonymous
Anon: You're welcome for the column. I learn a lot and hope you do too. To your question . . .
Oh, geez, I don't know. Is there a point at which you could add so many filters that your rotation would end up being organized by last name of artists? I'm not sure because I don't have your software or list to conduct a few tests.
Inherently, it doesn't sound as though there would be a problem adding artists as a condition for rotation. What comes to mind in this case is Occam's Razor (the simplest approach is the best). So I'll answer your question with a few questions:
Have your listeners complained that they hear the same artists at the same time? If not, don't mess with success.
Is your idea the simplest approach to producing your rotations?
What is the limit on conditions you can set for song rotations? When does it become too cumbersome?
How many core artists do you have? How many songs are by these artists?
The best thing I can say is try it and see what happens. As I said, I can't think of anything "wrong" with your idea other than adding an unnecessary step.
Rotation vs. Cume
If I play my best testing songs a lot until they burn, will that gain me higher cume? Or will it cost it? Since our average listener spends 42 minutes with us during each tune-in, what’s the difference if I play a song every 2 hours vs. every 3 hours?
I noticed our closest competitor spins songs a lot less than we do, yet I still feel like I hear the same songs over and over every time I tune in despite seeing on Mediabase that they spin their hits less. Isn’t there some kind of calculation you can do with your cume, share, and TSL that helps you determine how you should rotate your music most effectively? - Anonymous
Anon: As you may guess, there isn’t only one way to play music on a radio station. However, the prevailing approach is to play the best testing songs most frequently because that’s what the listeners want to hear. If you watch your burn scores, you can determine when to cut back on rotations.
I also sent your question to Jhani Kaye (KRTH-FM in LA) and to Guy Zapoleon (Zapoleon Media Strategies) for other perspectives. I want to thank both of them for their help. Here is what they said:
Jhani Kaye: First, if the programmer has access to research, it is valuable to determine exactly how many currents are truly hits. This reveals itself as a tier of songs with scores much higher than the lower two-thirds (typically) of the list. This can be dynamic, depending upon the music available to play and the passion for it on behalf of the listener. In AC, it might be as few as 4; as many as 7 songs in any given week.
Then, you want to determine how often a typical listener should be exposed to the same hit song within a given day. In the world of AC, we like to think of the opportunity of listening as either 8am-5pm or 9am-5pm to cover the office listening environment.
It seems that each programmer and/or company has its own formula for determining the maximum number of plays a song should receive in order to be properly exposed. But it’s safe to assume that some ACs only want to have any one song played once during that period (“The No Repeat Workday”) and others are happy with 2-3 spins during that same time. The stats in Arbitron can be useful to determine what is best for any particular station.
Guy Zapoleon: Yes, there is its a reach and frequency calculation, and if you have RCS, it can be easily built into the program. The bottom line is how good the music is at any given time. If you have a shorter list of songs scoring well in callout or Internet research, then I’ve played 7 “As” four times an hour with a 1:50 rotation. It depends on your market size, and your competitive situation, and how many market signals you have. The super-fast rotation is fine in a major market, but more concerning in a smaller market.
A 2 hour 30 minute rotation for “A” songs should never be a problem regardless of the market if you don’t keep your “As” static for too long. But that should depend on research.
Royalty Fees for Older Music
Hey Doc: I'm in the process of producing a syndicated golden era show from my own studio. I would like to know if the copyrights have expired on my format of 20s, 30s, 40s, and early 50s music. Would you know if there are any stations currently playing these antiques, that could give me advice on marketing, production, promotion, and syndication of my program? I have done this show live for almost 10 years on a 100,000 watt station in the southwest with a varied demographic ranging, from the teens to seniors 75 years and older! I have recently relocated to Florida for the purpose of targeting the senior demographic and need any tips you may be able to give. Your time is certainly appreciated. Thanks so much. - DJ Lulu
DJ Lulu: There is a lot of information on the Internet about expired copyright music, but the best way to find things is to do a search for Public Domain Music, which I did for you. You will find many useful websites in that search.
Here is another search that will help you find additional information—Expired copyrights.
In reference to radio stations that program the music you're talking about, here are a few searches that will help you: Adult Standards, Nostalgia, Big Band, and MOR
Finally, in reference to the marketing, production, promotion, and syndication of your show, you need to do the same things any radio station or syndicated program does—communicate to the potential listeners via the mass media. I know that's a quick answer, but that's what you need to do.
Oh . . . I'm assuming you already have a syndicator. If not, you'll need to contact a few to see if they have interest in your show.
Roger D. Wimmer, Ph.D. - All Content ©2018 - Wimmer Research All Rights Reserved