Ulcers

I was watching "Good Morning America" and they had an interview with an Atlanta woman who said that her doctor told her that she developed an ulcer because of the stress of commuting to and from work each day. When you talk about scientific research in your textbook, you mention that research on ulcers found that they are caused by bacteria. What’s the story here? - David

David: According to medical literature, the woman is wrong. I can’t say anything about what her doctor said since you didn’t mention that he/she was interviewed and said that the ulcers were caused by the stress of driving. However, I can’t believe that a medical doctor would say this since the information about ulcers is already several years old.

One advantage of the scientific method of knowing is that it is self-correcting. Scientific researchers are always willing to discard old ideas, theories, and "facts" if new information emerges to correct the old information. This is what happened in 1997, when Dr. Barry Marshall from Australia published results showing that peptic ulcers (the most common type of ulcer) are actually caused by a bacterium called helicobacter pylori (H. pylori).

A peptic ulcer is a sore on the lining of the stomach or duodenum, which is the beginning of the small intestine. In the past, stress and emotion were considered to be a major cause of ulcers. Scientists now know that stress alone does not cause an ulcer, although it may aggravate the symptoms.  For more information about Dr. Marshall and his work, go to: http://www.vianet.net.au/~bjmrshll/features2.html.

Hey…good work on your part!

Understanding Research

I’m a GM and have to admit that I read your column everyday. What I’m learning is how much I don’t know about research and how much my PDs don’t know. However, we need to know. What’s the easiest way to get more information about research? - Anonymous

Anon: You "have to admit" that you read the column every day? The first thing that comes to mind is that I feel like Barry Manilow who probably hears something like, "I have to admit that I like your music." Never mind . . . I’m glad you’re learning things.

One way to learn more about research is to read research books. The problem here is that reading a research book without explanations from an instructor is like trying to pull your own teeth. You probably can accomplish the task, but it’s difficult.

Another way is to take a class at a local college or university. The problem here is that you and your PDs usually don’t have that much time to devote to the process.

A third way is to hire a researcher to come in for a few days and teach a crash course. I have done this many times and I’ll give you one suggestion: Make sure that you do it away from the radio station or corporate offices. This eliminates the intrusions of phone calls, pages, and assistants who need decisions "right now."

A fourth way, I guess, is to send your questions to me.

Urban AC Full-Service

What do you think about Urban AC stations adopting a properly dayparted "full-service" concept with more news, information, and features? The varied music in the format (Current/Classic R&B, Jazz, Blues, Gospel) is, of course, vital and is a strong part of the format’s appeal. But I’ve always thought that a pure 'jukebox' mentality does this audience a disservice. I feel that the Urban Adult/AC audience will respond to and benefit from good non-musical elements much more than listeners in younger demos. Your opinion? A public answer is fine. - Virgil

Virgil: A great question. It’s interesting how radio repeats itself. I can remember that the Beautiful Music stations in the 70s and early 80s were just jukeboxes. The typical comment was something like "Our listeners just want music." However, the stations were slipping in the ratings. We did some research and found that the listeners were going to other stations for news and information and entertainment.

Guess what? After the stations added news, information, and a morning show that didn’t sound like it was a remote from the county morgue, the stations leaped in the ratings ("I shoulda had a V-8!"). That worked for a while, but unfortunately for the format, all the listeners died.

So my answer is this: Why would anyone think that people who listen to Urban AC music would differ in any way from listeners of other formats in their desire for news, information, and features?

My experience with all types of radio formats (and life in general) is that a person or group is wrong about 99.99% of the time if the person or group prejudges another person or group or knows without asking what the person or group likes or dislikes. Want to prove this? Conduct a study with Urban AC listeners and ask them what is important to them when they listen to a radio station. I can almost guar-own-tee that these listeners will want more than just a jukebox.

Urban Information

I want information on Urban news and artists. Can you please help me out? - Chris

Chris: I’m not sure exactly what you’re looking for, but check this site: www.urbaninsite.com.

Urban and CHR Rhythmic Differences

Doc:  Please explain the difference in Urban and CHR Rhythmic.  I have  been in the business over 10 years and think I know a little bit, but I must admit, when I listen to stations that say they are CHR Rhythmic, they sound like a Hip Hop station or even extreme Urban without as much R&B?  What's the difference? – Anonymous

Anon:  During the six years I have been answering questions on this column, I have received many requests asking for definitions and/or comparisons of formats.  In every case, I have to say the same thing—I don't know.

Radio format explanations are as varied as there are people who are willing to offer a definition.  A CHR Rhythmic radio station in one market may sound exactly like or exactly different from a CHR Rhythmic in another market.  The same is true for Urban, Country, Oldies, Classic Rock, and every other format.

Since there are no exact definitions of ANY radio format, it is virtually impossible to compare or contrast two or more formats.  A radio format is defined by how a PD (or whomever) defines it.  This includes the music that is played and the formatics involved in presentation.

But I know you want some type of answer and probably don't believe what I just said (although I think you really do since you said you have been in the business for 10 years and don't know the difference), so here is an attempt.

I set up a search for you that should provide enough information to support the idea that it's virtually impossible to describe the differences between Urban and CHR Rhythmic.  Not all of the references are relevant, but there are enough to prove the point.  Now…keep in mind that the descriptions and comparisons you read are written by radio people, not "average" listeners.  Most average listeners probably wouldn't be able to identify one difference between the two formats.

Click here to get to the search.

Urban Radio and Dance Music

Why is it that Urban R & B radio stations are quick to program ‘old school’ (70s and 80s hits) instead of newer music that reflects the same vibe? Is that what the research shows or is that the programming of choice of R & B PDs?

And being 33 years old, why does it seem that research targets people 10 years younger and 10 years older than me on average (or so it seems)? – JM3

JM3: Urban question: I would think that Urban radio stations playing 70s and 80s hits conducted a research study that identified that particular format. Much of the Urban research I have conducted shows that the people who like 70s and 80s R & B do not tend to like the newer music that "reflects the same vibe" as you say. (The music may reflect the "same vibe" to you, but not to many Urban music listeners.) Therefore, the answer to your question is that Urban PDs who program the 70s and 80s hits are more than likely following the path set by the Urban music listeners in their market.

Age question: You’re correct in guessing that most radio research focuses on people somewhere around 23 to 43 years old (actually it’s about 25 to 45 or 25-50). The reasons are: this is a large group of people, it’s easier to sell to advertisers, and there are more formats to choose from. The younger and older people tend to be more limited in their format preferences. (Notice that I said tend to.)

USA Flyby - Cool Photo

Doc:  A friend sent me a cool photo Air Force training squadron flying in a never-done-before “USA” formation over the control tower (HQ building) of Randolph Air Force Base in San Antonio, Texas.  Do you know when the photo was taken?  I think you should post the photo on your column.  It’s great. - Anonymous

Anon:  Yes, I have seen the photo.  In fact, I have received the same picture at least 40 times in the past few days from people who say something like, “You gotta see this,” or “This is really something.”  The photo is so cool that I thought I would include it here for those who haven’t seen it yet:

Cool, eh?  The only problem is that the photo is a fake.  Sorry, but check these out: Truth or Fiction and Urban Legends.  Don’t blindly assume that all the email you receive contains truthful statements, photos, or attachments—and this is a classic example.

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