Prior to founding Wimmer Research, based in Lakewood, Colorado, Roger was co-founder of Wimmer-Hudson Research & Development, President/CEO/Co-founder of The Eagle Group, President/General Partner/Co-founder of Paragon Research, and President of Surrey Research.

In the radio industry, Roger has conducted virtually all types of research for radio stations in a variety of formats, including News/Talk, AC, Oldies, Classic Rock, Classic Hits, CHR, Country, Urban, Alternative, Religious, and Jazz.

Roger also has extensive experience in all areas of research for the TV and cable TV industries, including TV stations, networks, and programming production.  He has developed several research approaches to test local news content, on-air talent, and promotional activities.  In addition, Roger has several years of experience in non-media research, working with a variety of consumer products companies.

Roger writes a Q & A column called The Research Doctor on www.allaccess.com, which he started in January, 2000.   He maintains an archive of questions from the column, which you can view by clicking here.

Roger is also the senior author of Mass Media Research: An Introduction, 8th Edition, the leading college textbook in media research in the world, with editions in Chinese, Spanish, Korean, Malaysian, and Polish.  A book website that contains additional resources for users is located here:  www.wimmerdominick.com.  If you would like to order the book from Wadsworth, click here.

Finally, Roger is the owner of Wimmer Creations, a company formed to encompass his woodworking hobby, and his recently patented invention for tool handles.

Roger is married to Darnell, a leading dermatologist in the Denver, Colorado area.  If you are interested, you can view Darnell's website by clicking here.