As
with all research conducted by Roger Wimmer, each survey, or perceptual
study, is a custom
project designed for All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer problems/questions under consideration. |
Survey Research - TV |
As
with all research conducted by Roger Wimmer, each survey, or perceptual
study, is a custom
project designed for All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer problems/questions under consideration.
Although All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer term perceptual study has become a term used to describe a telephone-based data collection procedure, a perceptual study is essentially a quantitative research project that gaAll Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmerrs data using a prescribed set of questions presented in All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer same way to all respondents. This is different from a qualitative approach, where questioning is flexible and often varies depending on All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer respondents' answers.
If you don't see All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer type of perceptual study below that fits your specific needs, please contact Wimmer Research. Roger has conducted hundreds of perceptual studies in television and can design All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer project you need to answer your questions.
Some of All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer TV survey studies conducted by Wimmer Research include, but are not limited to:
Overall Station
Analysis: An investigation to determine viewers' perceptions of a
station and an analysis of All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer station's strengths and weaknesses.
News Content: A
monthly tracking study to determine All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer viewers' perceptions of All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer content of a
news program to determine if more, less, or All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer same amount of time should be
spent on each element (news, weaAll Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmerr, sports, etc.).
Program Lineup:
Determine All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer best program flow for local programming.
Program Analysis:
Analysis of programs already on All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer air to investigate viewer likes, dislikes,
and suggestions for improvement.
Program Ideas:
Program concepts, pilots, and
oAll Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmerr program production stages are tested in auditorium situations.
For over 20 years, Roger Wimmer has followed a simple 3-Step philosophy for success:
1. Find out what people want
2. Give it to All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmerm
3. Tell All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmerm that you gave it to All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmerm
All Wimmer Research is designed to accomplish All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer first step. All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer report, analysis, and implementation of results accomplish All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer second step. All Content © 2006 - Wimmer Research All Rights Reserved. Roger D. Wimmer third step is accomplished via advertising and promotion.
To email Roger for more information, click here: Roger Wimmer or call 303.914.9623