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Reading Materials |
The following
articles provide additional information about research topics
mentioned in The Research Doctor column and a few have appeared in radio
trade publications. Please let me know if you have any questions after you
read any (or all) of the articles. I'll do my best to answer them.
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Mscores (Arbitron) |
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Advertising Frequency |
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Research in Advertising |
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5 Stages of Persuasion |
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It Seems Like . . . |
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Intro to Media Research |
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Logic and Music Tests |
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Radio Ratings - Where They Come From |
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Research Validity |
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Z-scores—see the "WXZ" questions on the "Research Dr. Archive" at left or go to www.rogerwimmer.com if you arrived here via a search engine. |
To email Roger for more information, click here: Roger Wimmer or call 303.887.7846